Texas Hospitals
Texas Hospitals is THA’s flagship publication, published six times per year and distributed to 8,500 hospital leaders across the state. Produced in beautiful full-color format, each issue features a primary and secondary in-depth feature article on the hottest trends and issues in the business. The magazine also showcases THA members and their achievements, leader profiles, and updates on industry and Association news.
Readership
Texas Hospitals is the most widely read trade publication among THA members.
| CEOs of hospitals/health systems/other THA-member organizations... | 700 |
| THA individual members.................................................................. | 750 |
| Hospital/health system department heads and managers................... | 6,000 |
| Texas Healthcare Trustees board chairmen....................................... | 300 |
| Legislative and regulatory agency leaders......................................... | 275 |
| Others.......................................................................................... | 475 |
| Total Circulation......................................................................... | 8,500 |
What Our Readers Say*
- Some 91.9 percent of Texas Hospitals readers have a voice in purchasing products and services.
- More than 88 percent of respondents say they pay attention to the ads in the magazine. About 55 percent said an ad helped them learn about a vendor, and 34.3 percent said a magazine ad partially influenced a purchasing decision. About 25 percent of respondents have contacted an advertiser.
- Overall, readers hold Texas Hospitals in high regard on its own merits and when compared to other similar trade magazines.
- Texas Hospitals is read on a regular basis, with 83.4 percent of respondents reading at least two of the last three issues, and of these, 63 percent had read all three issues.
- More than 59 percent of readers pass their magazine to another person, and almost 80 percent of respondents have discussed a Texas Hospitals article with a colleague.
*2005 readership study by Institute for Communications Research, Texas Tech University
Advertising Deadlines
Space reservation is due by the first of the month preceding publication (Dec. 1 for the January/February issue). Artwork is due by the 15th of the month preceding publication (Dec. 15 for January/February issue).